I have noticed a move towards more intentional, streamlined jewellery purchases, and customers are looking to buy less, but buy better - 'better' meaning pieces that are really considered, often saved for, that will bring meaningful daily joy for a long time.
I think many of us are reevaluating what we need, what brings us joy, what we can or must do without, and - just as importantly - what we want and need to make time, space and resources for in our life and home.
A well-chosen piece of jewellery can give us a little extra strength, a little extra joy and confidence, while we navigate the ups and downs of life. It can be comforting, reassuring, sometimes talismanic. Jewellery is personal, and intimate; we wear it on the body, next to the skin, sometimes through the night, often through both the happiest and saddest times. It can bring comfort, and confidence, even alter how we feel about ourselves and the world around us. We get to know the weight and feel of a favourite piece; we notice its absence if one day it isn't there.
Personally, (perhaps surprisingly, considering my job!) I don't wear a lot of jewellery, but the pieces that I do wear, I REALLY wear! I wear them day and night, for all occasions, because I love them, they mean something to me, they feel good, they're versatile, and I know they'll last. It's a real privilege to hear customers saying the same about my jewellery.
As a designer-maker I'm drawn to the classics - simple chains with a twist, personal and meaningful rings that are the epitome of beauty in simplicity, earrings so comfortable you can forget you're wearing them. Flickers and glimmers in gold and silver for understated adornment.
I hope you find plenty of beautiful options for your own jewellery collection here - feel free to get in touch with me if you have any questions or need help deciding. And if you don't see what you're looking for, let's see if we can make it happen together! If you'd like to commission a new piece or enquire about making alterations to an existing item from the collections, you can email me at info@sarahruthstanford.com.
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